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Program Schedule & Abstracts

Friday May 31, 2019


8:05 AM - 8:25 AM
Venue
Presentation
Maurepas

Optimization Modeling as Method in Sport Management Research

[Method - Quantitative] [Other]

Liz Wanless, Ohio University

Napoleon A1

Have Things Really Changed? Understanding Governance Changes in Canadian National Sport Organizations

[Governance/Policy - Governance] [Amateur Sport]

Ashley Thompson, University of Ottawa; Milena M. Parent, University of Ottawa; Russell Hoye, La Trobe University; Marijke Taks, University of Ottawa; Michael Naraine, Deakin University; Benoît Séguin, University of Ottawa

Napoleon A3

Examining Athlete Ally Through Resource Mobilization Theory

[Socio-Cultural - Other] [Other]

Samuel Schmidt, Wilkes University

Napoleon D1

The Donors Supporting Charity Sport Event Participants: An Examination of the Factors Driving the Decision to Donate

[Facilities/Events - Event Marketing] [Community Sport]

Kevin Filo, Griffith University; David Fechner, Griffith University

Napoleon D2

Where Does a Sport Official Belong? Navigating the Social Identities of Sport Officials

[Management - Organizational Behavior] [Amateur Sport]

Claire C. Zvosec, Northern Illinois University; Brent D. Oja, University of Northern Colorado; Regan Mullen, University of Northern Colorado

Napoleon D3

Organizational Resources Fostering Collaborations Among Sport Clubs: A Qualitative Comparative Analysis

[Management - Organizational Capacity] [Sport Clubs]

Arthur Lefebvre, Université Catholique de Louvain; Géraldine Zeimers, Université Catholique de Louvain; Thierry Zintz (Advisor), Université Catholique de Louvain

Oakley

The Effect of CSR-Centric Sports Partnership on Consumer Responses

[Marketing - Sponsorship] [Community Sport]

Meimei Yan, Florida State University; Yong Jae Ko (Advisor), University of Florida; Akira Asada (Advisor), Texas Tech University; Joon Sung Lee (Advisor), University of Florida; Daewhan Kim (Advisor), Seoul National University

8:30 AM - 8:50 AM
Venue
Presentation
Maurepas

Investigating the Impact of Outsourcing a Sport Organization's Salesforce on Ticket Revenue and Event Attendance

[Marketing - Sales] [College Sport]

Nels Popp, University of North Carolina; Jonathan Jensen, University of North Carolina; James Weiner, University of Tampa; Chad McEvoy, Northern Illinois University

Napoleon A1

An Examination of Sponsor Recall on Internet Broadcast of Sports Events

[Marketing - Sponsorship] [International Sport]

Ho Keat Leng, Nanyang Technological University, Singapore; Philip Yi Xian Phua, Nanyang Technological University, Singapore; Yen-Chun Lin, Nanyang Technological University, Singapore

Napoleon A2

Super Bowl or Bust! Providing a Practical Guide for Faculty to Provide a Practical Experience for Students

[Teaching/Learning - Learning] [Volunteers]

Alan Ledford, Wilmington College of Ohio

Napoleon A3

'Writing from and for the Margins': Exploring the Utility of Postcolonial Management Theory for Sport Management Research

[Socio-Cultural - Other] [International Sport]

Mitchell McSweeney, York University

Napoleon D1

Exploring the Moderating Effect of Wearable Device Usage on Youth Sport Participation

[Facilities/Events - Event Marketing] [Physical Activity]

Inje Cho, University of Florida; Kyriaki Kaplanidou (Advisor), University of Florida

Napoleon D2

50 Shades of Ambush Marketing: Exploring the Effects of Ambush Marketing on Sport Employees

[Management - HRM] [Professional Sport]

Stephanie Kast, Brock University; Nick Burton (Advisor), Brock University; Shannon Kerwin (Advisor), Brock University

Napoleon D3

Exploring Competitive Advantage and Volunteers in Different Sport Organizations

[Management - Volunteers] [Other]

Erik L. Lachance, University of Ottawa; Milena M. Parent (Advisor), University of Ottawa

Oakley

A Qualitative Examination of the Role of a Personal Logo in Athlete Branding

[Marketing - Branding] [Professional Sport]

Jin Park, Indiana University; Sungwook Son, Indiana University; Zack Pedersen, Indiana University; Antonio Williams (Advisor), Indiana University

8:55 AM - 9:15 AM
Venue
Presentation
Maurepas

College Sport as a Vehicle for University Identity: An International Student Perspective

[Marketing - Fan ID] [College Sport]

Xiaochen Zhou, East Stroudsburg University; Anthony Pizzo, Temple University; Daniel Funk, Temple University

Napoleon A1

A Policy Analysis on the Promotion of Traditional Education for Elite Athletes in China

[Governance/Policy - Other] [Elite Sport]

Matthew Haugen, University of Illinois at Urbana-Champaign; Jon Welty Peachey (Advisor), University of Illinois at Urbana-Champaign

Napoleon A2

Does Implementing In-class Technology Breaks Help Alleviate Student Distraction with Non-academic Use of Personal Technology?

[Teaching/Learning - Teaching strategies/methods] [Other]

Mark Julien, Brock University; Craig Hyatt, Brock University

Napoleon A3

Disability Sport in Bangladesh: Exploring the Lived Experiences of Athletes with Disabilities in Dhaka Bangladesh

[Socio-Cultural - Diversity] [Disability Sport]

Michael Cottingham, University of Houston; Shaikh Abdus Salam, Dhaka University; Pappu Lal Modak, Sports for Hope and Independence; Andrew Goldsmith, Troy University

Napoleon D1

The Influence of the Foreign Media's Host Destination Experience on Event Reporting

[Facilities/Events - Event Marketing] [International Sport]

Vitor Sobral, University of Queensland; Sheranne Fairley, University of Queensland

Napoleon D2

Toxic Leadership in the Management of Sport: Challenging the Context of the 'Toxic Triangle'

[Management - Leadership] [International Sport]

Samantha Roberts, Texas A&M University - Commerce; Tara Tietjen-Smith, Texas A&M University - Commerce; Clay Bolton, Texas A&M University - Commerce

Napoleon D3

It Takes A Village: Exploring the Under-representation of Women Interscholastic Coaches

[Management - Diversity] [Youth Sport]

Jen Zdroik, Western Illinois University; Phillip Veliz, University of Michigan

Oakley

An Assessment of Brand Image Gains & Losses after Changing Controversial Native American Marks: The Case of the Cleveland Indians Dropping Chief Wahoo

[Marketing - Branding] [Professional Sport]

Brian Yim, Kent State University; Mark Lyberger, Kent State University; Theresa Walton-Fisette, Kent State University; Aaron Mulrooney, Kent State University

10:35 AM - 11:35 AM
Venue
Presentation
Napoleon A1

Why Are All the Black Scholars Going to NASSS? A Reflective Dialogue on the Under-Representation of Black Scholars at the NASSM Conference.

[Socio-Cultural - Diversity] [Other]

Jacqueline McDowell, George Mason University; John Singer, Texas A&M University; Akilah Carter-Francisque, Prarie View A&M University; Charles Crowley, Olivet College; Nefertiti Walker, University of Massachusetts Amherst

Napoleon A2

Sport Management, Entrepreneurship, and Finding a Place Within the Academy

[Teaching/Learning - Other] [Other]

Heather Lawrence, Ohio University; James Strode, Ohio Dominican University; Donna Pastore, The Ohio State University; Bob Baker, George Mason University; Pamela Baker, George Mason University; Andy Gillentine, University of South Carolina; Lynn Ridinger, Old Dominion University; Jennifer McGarry, University of Connecticut

Napoleon A3

Transforming Pedagogy into Scholarship

[Teaching/Learning - Professional Development] [Other]

Robin Hardin, University of Tennessee; Joshua R. Pate, James Madison University; David J. Shonk, James Madison University

Maurepas

Taking Advantage of the Opportunity: Negotiation Strategies for Women in Sport Management

[Socio-Cultural - Diversity] [Other]

Heidi Grappendorf, Western Carolina University; Cynthia Veraldo, Mount St. Joseph University; Annemarie Farrell, Ithaca College; Rachel Madsen, Ithaca College; Brenda Pitts, Georgia State University

Napoleon D1

The Great Divide: How Younger Generations are Disrupting the Sport Consumption Landscape

[Marketing - Consumer Behavior] [Professional Sport]

Brianna Newland, New York University; Andrea Geurin, New York University; Brandon Brown, New York University; Vince Gennaro, New York University; Ben Valenta, FOX Sports; Jen Jorgensen, Egg Strategy; Grant Pullman, Egg Strategy

Napoleon D2

Sport Ecology: Conceptualizing an Emerging Sub-Discipline Within Sport Management

[Facilities/Events - Sustainability] [Other]

Brian P. McCullough, Seattle University; Madeleine Orr, University of Minnesota; Timothy Kellison, Georgia State University

Napoleon D3

Developing Leadership Character in Sport Organizations

[Management - Leadership] [Other]

Corey Crossan, Western University; Cassandra Ellis, Western University; Karen Danylchuk (Advisor), Western University

Oakley

The Precariat in the Sport Industry: A Discussion of the Sport Management Academy's Role in Sport Labor Precarity

[Socio-Cultural - Other] [Other]

Brian E. Menaker, Texas A&M University - Kingsville; R. Dale Sheptak, Jr., Baldwin Wallace University; Michael A. Odio, University of Cincinnati; Jeffrey F. Levine, Drexel University

11:40 AM - 12:00 PM
Venue
Presentation
Maurepas

Attitudes Toward Rival Teams' Naming-Rights Sponsors: The Influence of Perceived Strength of Rivalry

[Marketing - Sponsorship] [College Sport]

Terry Eddy, University of Windsor; Lamar Reams, Old Dominion University

Napoleon A1

The Legitimacy of The World Anti-Doping Agency: A Double-Edged Sword

[Governance/Policy - Governance] [Professional Sport]

Daniel Read, Loughborough University; James Skinner (Advisor), Loughborough University; Daniel Lock (Advisor), Bournemouth University; Barrie Houlihan (Advisor), Loughborough University

Napoleon A2

Preferential Learning in Sport Management Courses: An Assessment of Student Learning Styles, Instructional Methods, and Course Outcomes

[Teaching/Learning - Teaching strategies/methods] [Other]

Megan Shreffler, University of Louisville; Adam Cocco, University of Louisville; Gin Presley, University of Louisville; Chelsea Police, University of Louisville

Napoleon A3

Stories from the Competitive Labor Market: Internships, Attachment, and Anxiety in Sport Management

[Socio-Cultural - Work-Life] [Volunteers]

Hawzen Matthew, Fairleigh Dickinson University

Napoleon D1

From Sport Participation as a Legacy of Sport Events to Leveraging Sport Events for Sport Participation: A Scoping Review

[Facilities/Events - Other] [Other]

Georgia Teare, University of Ottawa; Marijke Taks (Advisor), University of Ottawa

Napoleon D2

Meditating Role of Cohesion in Relationship between Athlete Leadership and Athlete Satisfaction

[Management - Leadership] [College Sport]

Ziqi Hou, Troy University; Gi-Yong Koo, Troy University; Anthony Dixon, Troy University; Robert Mathner, Troy University; Kwangho Park, Troy University

Napoleon D3

A Viable Pathway to Professional Hockey? An Empirical Investigation of U Sports Hockey from 2000-2018

[Management - Strategic Management] [College Sport]

Chris Chard, Brock University; Jonathon Edwards, University of New Brunswick

Oakley

Sports Fan Engagement and Egocentric Social Network: A Case Study on Chinese Minor League Soccer

[Marketing - Brand community] [Professional Sport]

Hui Du, University of Georgia; Thomas Baker (Advisor), University of Georgia; Matthew Katz (Advisor), University of Massachusetts Amherst

12:05 PM - 1:15 PM
Venue
Presentation
Napoleon Ballroom

Understanding the Global-Local Nexus in the Context of the Olympic Games: Implications for Managing Community Development through Sports Mega-Events

[Student Research Competition Winner]

Na Ri Shin, University of Illinois at Urbana-Champaign; Jon Welty Peachey (Advisor), University of Illinois at Urbana-Champaign

1:20 PM - 1:40 PM
Venue
Presentation
Maurepas

The Longitudinal Effects of Sport Spectatorship on Fans' Subjective Well-Being

[Marketing - Fan ID] [Professional Sport]

Wonseok (Eric) Jang, Sungkyunkwan University; Joon Sung Lee, University of Florida; Daniel Wann, Murray State University

Napoleon A1

Profile of a Cheat: Trends in Failed Drugs Tests in International Sport

[Governance/Policy - Governance] [International Sport]

Samantha Roberts, Texas A&M University - Commerce; Dean Culpepper, Texas A&M University - Commerce

Napoleon A2

An Examination of Native American Themed Mascots: Perceptions of Non-Native Students

[Teaching/Learning - Teaching strategies/methods] [Other]

Megan Shreffler, University of Louisville; Brandon Joseph, University of Louisville

Napoleon A3

Managing Work and Family Across Time: Examining Daily Fluctuations in Balance, Conflict, and Enrichment Among High School Coaches

[Socio-Cultural - Work-Life] [Other]

Jeffrey Graham, University of Tennessee Knoxville; Jason Scott, University of Tennessee Knoxville

Napoleon D1

Are “Youth Days” Effective at Promoting New Sport Participation? Evidence from a Pre-Post Event Research Design

[Facilities/Events - Other] [Youth Sport]

Jordan Bakhsh, University of Ottawa; Luke Potwarka (Advisor), University of Waterloo; Ryan Snelgrove, University of Waterloo

Napoleon D2

The Architects of 'Strategifying' SFD-CSR: A Case Study of Maple Leaf Sports & Entertainment's MLSE Launchpad.

[Management - CSR] [Professional Sport]

Lisa Kikulis, Brock University; Marika Warner, MLSE LaunchPad

Napoleon D3

Examining the Institutionalization of Sexual Abuse Within U.S. University Athletic Departments

[Management - Other] [College Sport]

Calvin Nite, University of North Texas; John Nauright, University of North Texas

Oakley

The Influence of Sponsor Recognition on Brand Perception and Choice: An Ambush Marketing Case in Taiwan Basketball (Ball) Market

[Marketing - Sponsorship] [Professional Sport]

Tzu-Yin Kuo, Singapore University of Social Sciences; Jackie Yu-Lin Shao, University of Taipei

1:45 PM - 2:05 PM
Venue
Presentation
Maurepas

Evaluating Sponsorship Effects through Neuro Marketing

[Marketing - Sponsorship] [Professional Sport]

Sanghak Lee, Korea Aerospace University; Youngik Suh, University of West Georgia; Yong Jin Hyun, KAIST College of Business; Byungho Park, KAIST College of Business

Napoleon A1

Unpacking the Talent Transfer Process: New Theoretical Perspectives and Program Implications

[Sport Development - Sport Development] [Elite Sport]

Rubiana Cury, Griffith University and Queensland Academy of Sport, Australia; Popi Sotiriadou, Griffith University

Napoleon A2

Enhancing Career Readiness through Experiential Learning: A Case Study of Classroom-as-Sport Organization

[Teaching/Learning - Teaching strategies/methods] [Other]

Vincent Mumford, Central Michigan University

Napoleon A3

A Pipeline Leak: Career Experiences of Former Intercollegiate Female Assistant Coaches

[Socio-Cultural - Diversity] [College Sport]

Lindsey Darvin, State University of New York at Cortland; Meredith Flaherty, University of Florida

Napoleon D1

Using Applied History to Preserve Cultural Heritage through the Adaptive Reuse of Multipurpose Facilities

[Facilities/Events - Other] [Professional Sport]

Benjamin Downs, Louisiana State University; Chad Seifried, Louisiana State University

Napoleon D2

Leading Canadian Athletic Departments: Understanding the Competencies Needed to be an Effective Athletic Director

[Management - Leadership] [College Sport]

Tyler Harrison, Brock University; Chris Chard (Advisor), Brock University

Napoleon D3

Double Punch to the Glass Ceiling: Career Path Experiences of Minority Women Athletic Directors

[Management - Diversity] [College Sport]

Natalie Welch, University of Tennessee; Jessica Siegele, University of North Carolina at Pembroke; Robin Hardin (Advisor), University of Tennessee

Oakley

The Power of 'If' : The Effect of Imagination on Postgame Fan Emotions

[Marketing - Consumer Behavior] [Professional Sport]

Hankyul Bae, Seoul National University; Namkyeong Jang, Seoul National University; Yukyoum Kim (Advisor), Seoul National University

2:10 PM - 3:20 PM
Venue
Presentation
Borgne

Best Practices For Online Learning in Sport Management

[Teaching & Learning Fair - Online Learning] [Other]

Michael Carroll, Troy University; Andrew Goldsmith, Troy University

Borgne

Capturing the Art of Public Relations in Sport: A Social Media Portfolio

[Teaching & Learning Fair - Portfolios] [Online Community]

Dominique Kropp, University of Kansas

Borgne

Career Exploration Through the Use of an Odyssey Planning and Prototyping Activity

[Teaching & Learning Fair - Career Preparedness/Internships] [Other]

Emily Plunkett, University of Florida; Michael Sagas (Advisor), University of Florida

Borgne

Designing a Course Around a Single Experiential Learning Opportunity

[Teaching & Learning Fair - Experiential/Service Learning] [College Sport]

Colin Cork, Western Michigan University

Borgne

Effective Collaborative Learning Activities in Online Courses

[Teaching & Learning Fair - Online Learning] [Other]

Hope Grame-Zeller, Indiana University

Borgne

Helping Sport Management Students Build a Portfolio for Potential Employers

[Teaching & Learning Fair - Portfolios] [Other]

Brandon Mastromartino, University of Georgia; James J. Zhang (Advisor), University of Georgia

Borgne

Incorporating a Public Relations Campaign into a Sport Communication Class

[Teaching & Learning Fair - Experiential/Service Learning] [Other]

Jennifer Willett, Kennesaw State University

Borgne

Integrating Sport Sales Into Any Classroom

[Teaching & Learning Fair - Career Preparedness/Internships] [Other]

Kelly Evans, University of South Carolina; Todd Koesters, University of South Carolina

Borgne

Intercollegiate Athletic - Homecoming Project

[Teaching & Learning Fair - Case Studies] [College Sport]

Chris Brown, University of Kansas

Borgne

Let There Be Lights: Evaluating the Battle to Illuminate Wrigley Field Using Stakeholder Theory

[Teaching & Learning Fair - Case Studies] [Professional Sport]

Craig Morehead, Indiana State University

Borgne

Mock Trial: Transforming Curriculum through Coopetition

[Teaching & Learning Fair - Role Playing ] [Other]

Leeann Lower, The Ohio State University; James Evans, The Ohio State University; Richard Bailey, The Ohio State University; Shea Brgoch, The Ohio State University

Borgne

Project L.E.E.P. (Leadership through Education, Experience, and Photovoice): An Experiential Project Sponsored by a NASSM Service-Learning Grant

[Teaching & Learning Fair - Experiential/Service Learning] [Volunteers]

James Johnson, Ball State University

Borgne

Technology Integration in an Introductory Sport Management Course: Bring Your Own Device System

[Teaching & Learning Fair - Technology Integration] [Other]

Tiffany Edgar, Wayne State University

Borgne

Using a Stock Market Management Project to Reinforce Course Concepts in a Graduate Sport Finance Course

[Teaching & Learning Fair - Online Learning] [Other]

Zack Damon, University of Central Arkansas; Drew Pickett, University of South Dakota; Katie M. Brown, Texas Tech University

Borgne

Using a Town Hall Style Debate in a Sport Finance Course

[Teaching & Learning Fair - Role Playing ] [Professional Sport]

Glynn McGehee, Georgia State University

Borgne

Utilizing an Online Learning Tool in Canvas to Promote Student Creativity

[Teaching & Learning Fair - Technology Integration] [Other]

Rammi N. Hazzaa, University of Northern Colorado; Brent D. Oja, University of Northern Colorado

Borgne

You Got Served!

[Teaching & Learning Fair - Experiential/Service Learning] [College Sport]

Leigh Ann Danzey-Bussell, Trevecca Nazarene University

Napoleon AB corridor

A Study of the Relationship Between Servant Leadership, Political Skill, and Leader Effectiveness among Interscholastic Sport Administrators

[Management - Leadership] [School Sport]

Matt Robinson, Schreiner University; Mitchell Neubert, Baylor University; Andrew Meyer, Baylor University; Glenn Miller, Baylor University

Napoleon AB corridor

Allyship in Sport: Examining Bystander Reactions to Acts of Inclusion

[Management - Diversity] [College Sport]

E. Nicole Melton, University of Massachusetts Amherst; Jeffrey D. MacCharles, University of Massachusetts Amherst

Napoleon AB corridor

Assessing Group Cohesion Among Intercollegiate Sport Teams through Sociograms and the Group Cohesion Index.

[Management - Organizational Behavior] [College Sport]

Shelby Davis, University of Central Arkansas; Jeffrey Ward, University of Central Arkansas; Zack Damon (Advisor), University of Central Arkansas

Napoleon AB corridor

Career Boundaries and Professionalization of College Sport Fundraising and Development

[Management - Other] [College Sport]

Emily Briscoe, University of Cincinnati; Michael A. Odio (Advisor), University of Cincinnati; Thomas J. Aicher, University of Colorado – Colorado Springs

Napoleon AB corridor

Consumer-to-Consumer Value Co-Creation and Co-Destruction in Spectator Sport

[Marketing - Service Quality] [Professional Sport]

Kyungyeol (Anthony) Kim, Indiana University; Kevin K. Byon (Advisor), Indiana University; Woo-yeul Baek, Kyunggi University; William W. Jang, Indiana University

Napoleon AB corridor

Determinants of Employee Innovative Behavior: Studying Professional Sport Organizations in Korea

[Management - HRM] [Professional Sport]

Euisoo Kim, University of Georgia; Yun-Duk Jeong, Kyonggi University; James J. Zhang (Advisor), University of Georgia

Napoleon AB corridor

Dimensions of Social Media Usage Motivation of Ultimate Fighting Championship Fans: A Qualitative Inquiry

[Communication - Social Media] [Professional Sport]

Andrew Kim, University of Georgia; Minhong Kim (Advisor), University of North Texas; James J. Zhang (Advisor), University of Georgia

Napoleon AB corridor

Do Nostalgic Messages Attract Sport Fans to Their Favorite Sport Team's Hometown?

[Marketing - Consumer Behavior] [Professional Sport]

Mark Jaewon Chang, The College at Brockport, State University of New York; Robert Schneider, The College at Brockport, State University of New York; Daniel P. Connaughton, University of Florida; Ilyoung Ju, Bowling Green State University

Napoleon AB corridor

Governance Structures and Adaptation Strategies of the Winter Sport Industry: A Case Study of the 2022 Olympic Winter Games

[Governance/Policy - Governance] [Olympic Sport]

Guangzhou Chen, University of Illinois at Urbana-Champaign; Jon Welty Peachey (Advisor), University of Illinois at Urbana-Champaign; Monika Stodolska (Advisor), University of Illinois at Urbana-Champaign

Napoleon AB corridor

Interrelationships Among Playing Esports Games, Watching Esports Streaming, and Esports Event Broadcasts

[Marketing - Consumer Behavior] [Other]

Wooyoung (William) Jang, Indiana University; Kevin K. Byon (Advisor), Indiana University

Napoleon AB corridor

NCAA Conference Realignment and its Effect on Donor Behavior

[Marketing - Consumer Behavior] [College Sport]

Farah Ishaq, University of Kansas; Peyton Stensland, University of Kansas; Jordan Bass (Advisor), University of Kansas

Napoleon AB corridor

Organizational Socialization for Student-Athletes with a Different Cultural Background: Scale Development

[Management - Organizational Behavior] [College Sport]

Evelyn Su Jara-Pazmino, University of South Carolina; Bob Heere (Advisor), University of North Texas

Napoleon AB corridor

Partnership Evaluation Practices in Public-Nonprofit Community Sport Relationships

[Management - Other] [Community Sport]

Ashley Hutchinson, University of Waterloo; Haley Baxter, University of Waterloo; Katie Misener, University of Waterloo

Napoleon AB corridor

Perceived Emotional Labor, Member Satisfaction, and Member Loyalty Intention in Fitness Organizations

[Marketing - Service Quality] [Community Sport]

Ye Hoon Lee, Hankuk University of Foreign Studies; Seong-Hee Park, Hankuk University of Foreign Studies; Boyun Woo, Endicott College

Napoleon AB corridor

Perception of Consumer Surplus in Sport: How Do Season Ticket Holders' Perceptions Differ by Sport? The Case of Baseball, Basketball, Football and Soccer

[Marketing - Consumer Behavior] [Professional Sport]

Eklou Amendah, Southern New Hampshire University; Kostas Karadakis, Southern New Hampshire University

Napoleon AB corridor

Scrutinizing the Nonprofit Organizational Efficiency of Professional Sport Team Nonprofit Organizations

[Management - CSR] [Professional Sport]

Minhong Kim, University of North Texas; Youngmin Yoon, Eastern New Mexico University

Napoleon AB corridor

Toxicity: University of Maryland, and a Case Study in Compounding Crisis Events

[Management - Other] [College Sport]

Justin Lovich, Coastal Carolina University; Jordan Bass, University of Kansas

Napoleon AB corridor

Translating Change Around Youth Sport: Project Play and Community Implementation

[Management - Organizational Change] [Youth Sport]

Kathryn Heinze, University of Michigan; Goun Ji, University of Michigan

Napoleon AB corridor

Where Legends Are Made: How The University of Alabama Synergized its Fabled Athletics Brand with its Academic Missions Through Brand Archetypes

[Marketing - Branding] [College Sport]

John Vincent, University of Alabama; Jason Lee, University of North Florida; Kevin Hull, University of South Carolina; Edward (Ted) Kian, Oklahoma State University

Napoleon CD corridor

A Study of Extreme Sports Experience Through Virtual Reality Technology.

[Marketing - Other] [Other]

Geumchan Hwang, Western Michigan University; James Lewis, Western Michigan University; Colin Cork, Western Michigan University; Yungchen Chen, Western Michigan University

Napoleon CD corridor

At What Cost? A Case Study of Elite Athlete Sponsorship

[Marketing - Sponsorship] [Elite Sport]

Marc St.Pierre, Western University; Alison Doherty (Advisor), Western University; Swarali Patil, Western University

Napoleon CD corridor

Athlete Retirement and Sponsor Stock Value: An Event Study Analysis

[Marketing - Sponsorship] [Professional Sport]

Bo Yu, Texas A&M University; Gregg Bennett (Advisor), Texas A&M University; Natasha Brison (Advisor), Texas A&M University

Napoleon CD corridor

Campus Sport Experience as Catalyst for College Student Adjustment and Well-Being

[Management - Organizational Capacity] [College Sport]

Hyun-Woo Lee, Texas A&M University; Heetae Cho, Nanyang Technological University; Sunyun Shin, Yonsei University

Napoleon CD corridor

Commuter Schools and Student Sense of Community: The Impact of a New On-Campus Football Stadium.

[Marketing - Consumer Behavior] [College Sport]

Charles W. Jones, East Tennessee State University; Amanda Greene, East Tennessee State University; Natalie L. Smith, East Tennessee State University; Susan Waters, East Tennessee State University

Napoleon CD corridor

Coping in the Wake of #MeToo: An Examination of Moral Reasoning Strategies Following University Legal Scandals

[Marketing - Consumer Behavior] [College Sport]

Katie M. Brown, Texas Tech University; Natasha Brison, Texas A&M University

Napoleon CD corridor

Developing Online Sport Consumer Behavior: Online Sport Consumer Information Search Behavior (OSCISB)

[Marketing - Consumer Behavior] [Online Community]

Bomin Paek, University of Northern Colorado; Alan Morse (Advisor), University of Northern Colorado; Jiyoung Park, Henderson State University

Napoleon CD corridor

Investigating the Impact of National and International Rugby Events on Canadian Grassroots Rugby Participation

[Marketing - Consumer Behavior] [Youth Sport]

John Bruyea, University of Windsor; Patti Millar (Advisor), University of Windsor; Terry Eddy (Advisor), University of Windsor

Napoleon CD corridor

Meaning Transfer Through Celebrities in the WNBA: Examining Organizational Image & Perceived Athletic Ability

[Marketing - Diversity] [Professional Sport]

Se Jin Kim, University of Massachusetts Amherst; Janet Fink (Advisor), University of Massachusetts Amherst; E. Nicole Melton (Advisor), University of Massachusetts Amherst

Napoleon CD corridor

Past, Present, Future: An Exploration of Domestic LPGA Fan Motivation and identification

[Marketing - Fan ID] [Professional Sport]

Molly Hayes Sauder, York College of Pennsylvania; Michael Mudrick, York College of Pennsylvania; Melissa Davies, University of the Pacific; Kerrilyn Curtin, Ladies Professional Golf Association

Napoleon CD corridor

Perception of Constraints to National Hockey League Attendance: A Study of Non-Attendees

[Marketing - Consumer Behavior] [Professional Sport]

Jonathan Casper, North Carolina State University; Jung-Hwan Jeon, University of North Carolina Greensboro

Napoleon CD corridor

Power Five Conference? Does it Really Matter?: A Comparison Between Power Five Conference and Mid-Major Conference on Psychic Income.

[Marketing - Consumer Behavior] [College Sport]

Yong Chae Rhee, Washington State University; Jinwook (Jason) Chung, Winthrop University; Wonyoung Kim, Wichita State University; Jae-Pil Ha, Gyeongsang National University; Tae Ho Kim, Washington State University

Napoleon CD corridor

Relation Between Sports Entities, Investing Companies, Communication Vehicles and Advertising Agencies to Carry Out Sports Sponsorship in Brasília, Federal Capital of Brazil

[Marketing - Sponsorship] [Professional Sport]

Paulo Azevêdo, University of Brasília; Nicolas Lois, Center Education Institute of Brasília; Alexandre Ribeiro, University of Brasília

Napoleon CD corridor

Retro Marketing and the Consumer: Examining the Sentiment of Retro Brand Merchandise

[Marketing - Branding] [Professional Sport]

Zach Scola, University of Kansas; Brendan Dwyer, Virginia Commonwealth University; Joris Drayer, Temple University

Napoleon CD corridor

Sport Spectators' Flow Experience and Satisfaction in Virtual Reality Spectatorship (VRS)

[Marketing - Consumer Behavior] [Professional Sport]

Daehwan Kim, Seoul National University; Yong Jae Ko (Advisor), University of Florida

Napoleon CD corridor

Subscription-Based Ticketing: An Exploration of Season Ticket Holder Perceptions

[Marketing - Sales] [Professional Sport]

Lisa Rufer, Rider University; Liz Sattler, Illinois State University; Clinton Warren, Illinois State University

Napoleon CD corridor

The Impact of Acculturation and Perceived Risk on Sport Consumption Behavior of Asian and Hispanic Americans

[Marketing - Diversity] [Professional Sport]

Ryan Kota, North Dakota State University

Napoleon CD corridor

We are not talking about the game: Exploring the Athlete Brand Community Practices

[Marketing - Brand community] [Professional Sport]

Olzhas Taniyev, University of Kansas; Brian Gordon (Advisor), University of Kansas

Napoleon CD corridor

Whence, Sport Consumer Loyalty? Applying Oliver's (1999) Loyalty Framework to the Sport Context 20 Years Later

[Marketing - Consumer Behavior] [College Sport]

Brian Gordon, University of Kansas; Mahdi Bigdely, University of Kansas

3:00 PM - 3:20 PM
Venue
Presentation
Maurepas

Toward a Better Understanding of How Fantasy Football Impacts Dehumanization of Athletes

[Marketing - Consumer Behavior] [Professional Sport]

Ben Larkin, Merrimack College; Brendan Dwyer, Virginia Commonwealth University

Napoleon A1

The Role of Resident Sport Involvement in the Evaluation of Youth Olympic Games Impacts, Resident Qol and Event Support

[Sport Development - Sport Development] [Olympic Sport]

Kyriaki Kaplanidou, University of Florida; Dikaia Chatziefstathiou, Canterbury Christ Church University; Chris Ma, National Cheng Kung University; Inje Cho, University of Florida

Napoleon A2

Teaching Distributive Justice Through Extended Role Play

[Teaching/Learning - Teaching strategies/methods] [Other]

Kevin Snyder, Southern New Hampshire University; Elizabeth Sheehan, Southern New Hampshire University

Napoleon A3

A Focus Group Study of High School Athletes' Perceptions of Athlete Activism

[Socio-Cultural - Other] [Amateur Sport]

Cole Armstrong, San Jose State University; Ted Butryn, San Jose State University

Napoleon D1

Friendly or Unfriendly Confines: Impact of Chicago Baseball Stadiums on Vicinity Crime Patterns

[Facilities/Events - Other] [Professional Sport]

Brian E. Menaker, Texas A&M University - Kingsville; Kamry R. Barton, Texas A&M University - Kingsville

Napoleon D2

Tracing the Perceptional Changes Roused by a Mega Sport Event in the Context of Strained Bilateral Relations: Measuring the Effect of the 2018 FIFA World Cup Russia on the Perceptions of Georgians

[Management - Strategic Management] [International Sport]

Alex C. Gang, Indiana University Bloomington; Juha Yoon, Indiana University Bloomington; Juho Park, Indiana University Bloomington; Lasha Beridze, Batumi Shota Rustaveli State University; Kevin K. Byon, Indiana University Bloomington; Paul M. Pedersen (Advisor), Indiana University Bloomington

Napoleon D3

Capacity for Gender Equity in the National Sport Organization Environment

[Management - Organizational Capacity] [Amateur Sport]

Swarali Patil, Western University; Alison Doherty (Advisor), Western University

Oakley

Good Beer is Hard to Not Purchase (in the NFL)

[Marketing - Sales] [Professional Sport]

Joshua Lupinek, University of Alaska Fairbanks; Rui Biscaia, Coventry University; Noni Zaharia, Flagler College

3:25 PM - 3:45 PM
Venue
Presentation
Maurepas

Examining the Impact of Corporate Credibility and the Interaction Between Price and Corporate Credibility on Sport Ticket Purchase Decision Making in the Secondary Market

[Marketing - Strategy] [Other]

Koo Yul Kim, Temple University; Joris Drayer (Advisor), Temple University

Napoleon A1

Commitment and Advancement of Professional Athletes: All or Nothing?

[Sport Development - Sport Development] [Professional Sport]

Edward Horne, University of Illinois at Urbana-Champaign ; Thomas Slotcavage, University of Illinois at Urbana-Champaign; Matthew Haugen, University of Illinois at Urbana-Champaign; Jon Welty Peachey (Advisor), University of Illinois at Urbana-Champaign; Jules Woolf (Advisor), University of Illinois at Urbana-Champaign

Napoleon A2

The Interdependence of Mental Health, Academic Success, and Quality of Life Among Sport Management Students

[Teaching/Learning - Other] [Other]

N. Shelby Hutchens, University of Arkansas; Sarah Stokowski, University of Arkansas; Brooke Bouza, University of Arkansas

Napoleon A3

Obesity Discrimination Protection in the Law: Implications for Sport and Physical Activity Facilities as Places of Employment and Public Accommodation

[Law - Law] [Physical Activity]

Robin Ammon, University of South Dakota; Drew Pickett, University of South Dakota

Napoleon D1

An Assessment of Perceived Risk, Mitigating Factors, and Travel Intentions: The Case of the Pyeongchang 2018 Olympic Winter Games

[Facilities/Events - Event Marketing] [Olympic Sport]

Brian Yim, Kent State University; Mark Lyberger, Kent State University; Miran Jang, Kent State University; Kyung-Sik Kim, Hoseo University; Larry McCarthy, Seton Hall University

Napoleon D2

A Resource-Based View of Organizational Sustainability in the Sport-for-Development Context

[Management - Organizational Capacity] [Community Sport]

Wonjun Choi, University of Illinois at Urbana-Champaign; Mi Ryoung Chung, University of Illinois at Urbana-Champaign; Gareth Jones (Advisor), Temple University; B. Christine Green (Advisor), George Mason University

Napoleon D3

Addressing Hegemony and Homophily in Sport Entrepreneurship

[Management - Diversity] [Other]

Ted Hayduk, San José State University

Oakley

Sponsorship and Scandal in College Sport: A Case Study of the University of Louisville and the Decision-Making Processes of Their Sponsors

[Marketing - Sponsorship] [College Sport]

Achyut Kulkarni, University of Louisville; Evan Frederick (Advisor), University of Louisville

3:50 PM - 4:10 PM
Venue
Presentation
Maurepas

The Relationship Between Brand Extension and Brand Loyalty in Sport: A Case of Brand Extension Failure

[Marketing - Branding] [Other]

Myungwoo Lee, University of Houston; Seung-Ho Shin (Advisor), Kookmin University; Chansoo Jun, Kookmin University; Don Lee (Advisor), University of Houston; Michael Cottingham (Advisor), University of Houston

Napoleon A1

The Next Level: An Examination of Barriers for Athletes with Disabilities at Different Levels of Competition

[Sport Development - Sport Development] [Disability Sport]

Michael Cottingham, University of Houston; Don Lee, University of Houston; Sajeevika Saumali Daundasekara, University of Houston; Michael Carroll, Troy University

Napoleon A2

Teaching the Anthem Protests: A Law, Policy, and Governance Case

[Teaching/Learning - Teaching strategies/methods] [Professional Sport]

John Grady, University of South Carolina; Kristi Schoepfer, Winthrop University

Napoleon A3

The Application of the Theory of Social Influence on the Recruitment of Division I Male Basketball Players: Do I Believe What I Read or Listen to Mama?

[Communication - Other] [College Sport]

Chris Croft, University of Southern Mississippi; John Miller, University of Southern Mississippi

Napoleon D1

Mapping Sport-Led Urban Development: The Case of Major League Arenas

[Facilities/Events - Other] [Professional Sport]

Stephanie Gerretsen, University of Michigan; Judith Long (Advisor), University of Michigan

Napoleon D2

To Cover or Not to Cover? The Impact of Organizational Signals on Employment Applications of Marginalized Applicants.

[Management - Diversity] [Professional Sport]

Jeffrey D. MacCharles, University of Massachusetts Amherst; E. Nicole Melton (Advisor), University of Massachusetts Amherst

Napoleon D3

Exploring Post-Merger Sociocultural Integration in Sport

[Management - Organizational Change] [Other]

Jinsu Byun, University of Georgia; Becca Leopkey (Advisor), University of Georgia; Dana Ellis, Laurentian University

Oakley

Behavioral Concepts in Sport Consumer Decision Making: A Systematic Review

[Marketing - Consumer Behavior] [Other]

Yukyoum Kim, Seoul National University; Jeeyoon Kim, Syracuse University; Namkyeong Jang, Seoul National University

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